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Content Edit Spreads

One of the biggest pain points with the 21st edition of the Pocket Pal was the density of the pages. This made it hard for the reader to easily find and read the information in the Pocket Pal. To make the visualization of what edited content could look like easier for our clients, we designed layouts with different edit options. We placed them side by side for better comparison.

Proposed Editing Options

We presented all these content edit options to ensure our client is crystal clear about our next steps. The organization of these proposed changes in the form of a chart made it easier for everyone involved to understand which option is the best solution.


Elaborating on Changes

After our deep analysis of the content, we made a proposal on the what we thought would be the best route for the new Pocket Pal. Our four R’s concisely explained what we felt would be the best solution to refresh the book. Here’s an explanation of what each one entails.

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How to use this book

Another pain point in the previous edition was a lack of ease in finding the relevant information for the reader. Through new layouts and a color coding system we made finding what the reader is looking for more clear. Introducing a “How to” section also makes it easier for the reader to understand the new navigational system of the Pocket Pal.


Chapter Introductions

We envisioned the new Pocket Pal to be a resource book. We want this book to be something creatives can quickly refer to and speed flip to the page they need, understand the information relevant to them, complete the print task at hand, and come back to the book when they need to do so. Chapter introductions are the best way for the reader to gauge whether the chapter ahead is important for them to read for their particular print need.

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